about
Matt anderson, PGA
Golf consulting & management services
It starts with your vision. That perfect day, on the perfect golf course, with your perfect foursome. How could anything go wrong? Your client's expectations need to match your facilities outcomes on a basis as small as every single interaction with every single guest. Talk about pressure! Don't worry, that's where we come in to help your facility.
Our proprietor, Matt Anderson, PGA, has over 25 years in the golf business. He has worked every job in the industry from Caddie to General Manager to Consultant. Attending New Mexico State University for college, he earned a degree in Professional Golf Management as well as a degree in Marketing.
The following list of courses are properties we have worked with in the past, either via employment or as a consultant:
White Bear Yacht Club, MN http://www.wbyc.com/
Hyperion Golf Club, IA http://www.hyperionfc.com/
St. Croix National, WI https://scngolf.com/
The Minikahda Club, MN http://www.minikahdaclub.org/
PGA National Resort, FL http://www.pgaresort.com/
Old Marsh Golf Club, FL http://www.oldmarshgolf.com/
Lahontan Golf Club, CA http://www.lahontangolf.com/
Red Hawk Golf Club, NV https://redhawkgolfandresort.com/
The Tribute Golf Course, TX http://www.thetributegc.com/
Buffalo Creek Golf Course, TX http://www.buffalocreekgc.com/
Franklin Canyon Golf Course, CA http://www.franklincanyongolf.com/
Schaffer's Mill Golf Club, CA http://schaffersmill.com/
StoneRidge Golf Course, MN http://stoneridgegc.com/
GreyStone Golf Course, MN http://www.greystonegc.net/
We help our clients solve their toughest problems by taking a 360-degree view of their businesses and developing a strategic plan that integrates best practices and establishes benchmarks for success.
The financial data we have collected for almost 3,000 golf courses around the globe has helped us create industry-specific benchmark information that we apply on our clients’ behalf. Supported by the latest technologies, our team members analyze this micro-economic financial data, develop accurate and meaningful comparable sets for each assignment, and extrapolate valuable insights and key learnings with respect to best practices.
The success of our clients is paramount. Everything we do is client centric, satisfaction oriented and on-time.
We are built on the foundation of excellence in professional services, borne of the international accounting and consulting firm KPMG, one of the four largest and most successful accounting firms in the world. We will always strive for excellence and uphold the highest standards of professional service and integrity.
We are truly a global firm with local market understanding. Our global reach and experience allows us to share unique best practices and creative thinking with our clients. We help interpret and tweak these best practices and “out of the box” concepts for specific application to each client’s unique financial, market and operational circumstances.
Our Services
Golf course management
We have a best practice and data-driven approach to club and golf business operations. We focus on the fundamental club and golf business issues of managing risk, increasing revenues, increasing satisfaction and service levels, and controlling costs.
Understanding that each property is uniquely influenced by its location, amenities, culture, objectives, structure and ambitions, we seek to match proven methods with creative solutions to deliver successful outcomes for both the top and bottom lines.
golf course marketing
Marketing and communications solutions yield excellent results. They are both sector and business specific, tailored to support the ambitions of the club or property and are informed by detailed market insights and proven best practices.
We help our clients build relationships with their customers, their membership, employees, media and other stakeholders in a way that drives value for their business. Most critically, we encourage measurable tactics through which a management team can monitor returns and constantly evolve their approach in order to secure the very best value.
Inventory / asset management
Our asset management team retain vast knowledge and experience in measuring and determining the value of golf assets, planning and implementing value enhancement strategies and in executing appropriate exit strategies to maximize returns.
Our approach is data-driven, guided by our proprietary global databank of key performance and best practice metrics delivered by our benchmarking technologies and research initiatives. We also retain capital planning expertise to identify delayed capital issues, plan long-term enhancement programs, and evaluate higher and best purpose.
Finally, we are hands-on, serving as members of your team in shaping and implementing strategic and tactical management solutions.
market research
Our approach to market research is very thorough and systematic. We start by identifying the objective or management issue being faced. This is critical so we can focus on the information that is required to solve this problem.
We next determine the most appropriate methods of research, design a research plan, and then implement the appropriate data collection techniques. Such techniques include survey research, focus groups and interviews, performance analysis and observation, sourcing studies and data published by external sources such as those on population and households, regional development plans and transport trends.
With data collected, our team, leveraging both proprietary technology and our vast experience in such analysis, processes and interprets all of the data gathered. We will typically provide two reports, one of which will present the results of the research and describe our methodology, and the other which will discuss the interpretations and critical learnings from the research process.
staffing
Six strengths that distinguish our placement service from many other capable search firms:
- Global reach
- Exclusively dedicated to working only with the industry’s elite leaders
- Deep industry and contextual knowledge
- Professional development education and training
- Executive-level and boardroom coaching
- Working with a senior partner every time
golf course consulting
Research reveals a strong correlation between consistent use of best practices and the ability to operate at lower cost and deliver greater value. Our functional and process benchmarking services provide your management team with the insight they need to evaluate performance relative to business value and strategy; identify, quantify and prioritize process improvement opportunities; and develop a factual basis for driving change.
With access to a vast global network of club performance data, we will review your club’s performance against key strategic goals, analyze all of your club’s key performance indicators and provide a comprehensive comparison against peer clubs and global leaders, highlighting gaps, unusual occurrences and key trends.
due DILIGENCE / sales
Every club, business or project seeks to create sustainable value for its stakeholders. To achieve such value requires highly-informed decision making, clarity of vision and purpose, clinical processes and the talent to implement.
We believe the most effective way for us to bring value to our clients, is to become their partner. Together we develop clear, practical financial tools proven to deliver meaningful and enduring impacts on performance improvement. We tailor our solutions to the needs of our clients to help them solve problems and pursue opportunities.
We specialize in measuring and determining the value of golf businesses and assets around the world, advising our clients in both sourcing and brokering business and real estate transactions. Our professional transaction team serve as entirely objective and independent advisors throughout the process, working to identify and maximize value throughout the transaction lifecycle.
membership sales / development
We invest a considerable amount of our time and resources in tracking and understanding global trends and best practices specific to club membership. Through our research platforms, we gain valuable insight on emerging opportunities and threats, and we use this information for the greater good of our clubs clients.
These platforms include board retreats, member surveys, best practices, pulse surveys, market studies and comprehensive analysis of third party regional and segmentation studies.
This vast bank of contemporary knowledge empowers our club clients to learn of the most effective and creative ways clubs across the globe are successfully reinvesting, marketing and positioning themselves for the future.
rates
On Site visit
Fee $5,000, plus expenses, payable in advance, for a three to five day period (depending on travel time/distances) including travel and accommodation. Additional days beyond the fourth day are billed at $200 per hour, but shall not exceed $1,000.00 in a day. A written report of my observations and recommendations will be delivered within 10-days of the site review.
Hotel / flight
I am based out of Minneapolis, so round trip airfare would be from MSP. If your course is close enough, driving is always an option. Flight, rental car, hotel and any other expenses be have to be paid up front and would be clearly communicated with all parties involved.
Full day evaluation
Even before we are engaged we will have already studied the subject golf course for its marketplace, its competition, and its general reputation among the local golf fraternity.
Immediately upon engagement we ask, under agreement of a nondisclosure, for at least the previous three year's Financial Records (highly detailed), P&L's, Budgets, Round Activity, Membership Activity, a Membership Profile, Payroll Activity, Personal Property Inventory Lists, Machinery Lists (including make and model years), all Leases, Agreements, Long Term Debts (like mortgages), Key Man Compensation Agreements, and any documents pertinent to the operation of the business.
If no on-site visit is arranged, billed at the hourly rate of $200 per hour, max billing of $1,000 a day.
written report
Hourly rate: $200.00 per hour, maximum billing for any day shall not exceed $1,000.00 (all expenses are extra). An up-front retainer may be required. Required hours to conduct a review and written report will be clearly stated up front. Client or Board may request a conference call meeting to discuss my findings and recommendations.
If no on-site visit is arranged, billed at the hourly rate of $200 per hour, max billing of $1,000 a day.
course maintenance evaluation
All golf courses are different in aspects like age, topography and clubhouse. There are infinite ways a golf course is uniquely different from every other golf course. In fact, golf course architects design their work to be unique from all others. Clubhouse architects do the same. Mountains, seaside, forested, open plains, rivers, lakes, palm trees, evergreens, snow, tropics, wet, dry, on and on. The grasses, bent, Bermuda zoyzia, paspalum, creeping red fescue, blue grass, seaside, - mowed up to six different cutting heights and green speeds. Tee boxes - 2, 3, 4, 5 sets or more.
If no on-site visit is arranged, billed at the hourly rate of $200 per hour, max billing of $1,000 a day.
financial document review
Financial and Document Review includes: Recent Appraisal, Feasibility Studies, Membership, Membership Documents and Rules, Three year's detailed financial statements, balance sheets, Licenses, Permits, Leases, Special Easements, Agreements, Salary/Wage Schedules, Insurance Documents, Land Use Rights and Restrictions.
If no on-site visit is arranged, billed at the hourly rate of $200 per hour, max billing of $1,000 a day.
CONTACT US
While national statistics may indicate a state has a participation rate as higher than 15%, in my experience I would find communities in the same state with a participation rate of less than 5%. How can a national statistic be relevant to a small community golf course where very few even play golf?
My approach is different. I address a golf course as it operates in its own neighborhood. I learn about the golf course, its customer base, and the local economy it serves. I learn its own unique demographic layout to seek its general profile, because golf courses are all so different. You can't always do what a guy in California did and and get the same results in Vermont!
A golf course has to learn and know its own personality - the course itself and the marketplace it serves. It also needs to keep an eye on changing times and demographics.
In my work I interview the very people national consultants ignore. I especially try to learn a particular golf course's player personality. I ask the kinds of questions only my years of experience know how to ask. But the answers get me to the real the true personality of a golf course. Once I am comfortable with what I learn, only then can I make my recommendations to an owner or a board of directors.
My first consultation is always complimentary. I promise you that am always candid and non patronizing. Sometimes I've been know to be even a little too blunt, but sometimes it's the only way to say it. I will not sell you on my consulting service, because that's entirely up to you.
The golf course of your interest is unique and special. Don't fall for the broad brush approach.
Matt Anderson, PGA
530.263.7060 ando@pga.com
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