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While national statistics may indicate a state has a participation rate as higher than 15%, in my experience I would find communities in the same state with a participation rate of less than 5%. How can a national statistic be relevant to a small community golf course where very few even play golf?

My approach is different. I address a golf course as it operates in its own neighborhood. I learn about the golf course, its customer base, and the local economy it serves. I learn its own unique demographic layout to seek its general profile, because golf courses are all so different. You can't always do what a guy in California did and and get the same results in Vermont!

A golf course has to learn and know its own personality - the course itself and the marketplace it serves. It also needs to keep an eye on changing times and demographics.

In my work I interview the very people national consultants ignore. I especially try to learn a particular golf course's player personality. I ask the kinds of questions only my years of experience know how to ask. But the answers get me to the real the true personality of a golf course. Once I am comfortable with what I learn, only then can I make my recommendations to an owner or a board of directors.

My first consultation is always complimentary. I promise you that am always candid and non patronizing. Sometimes I've been know to be even a little too blunt, but sometimes it's the only way to say it. I will not sell you on my consulting service, because that's entirely up to you.

The golf course of your interest is unique and special. Don't fall for the broad brush approach.

Matt Anderson, PGA

530.263.7060                 ando@pga.com

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